How to Buy an Engagement Ring Online: Step-by-Step Guide

six engagement rings in gold, white gold, platinum, and rose gold. Featuring diamonds, sapphires, and colorful gemstones

Making a big purchase online can be scary. Have you ever bought a computer or other piece of technology online? Sure, you can look at the specs, read the reviews, and check out photos of the product. Still, if you’re not already a computer expert, the options are overwhelming and it can be difficult knowing where to even start. Shopping for jewelry online, especially engagement rings, often feels similar.

At Shane Co., we work to make our online experience easy for you to navigate. We have shopping guides, detailed information about diamonds, and plenty of ways to tailor your selection to your preferences. Ready to begin? Start with Step 1 below.

loose gemstones, colorful and diamond with a platinum engagement ring setting. Hidden Milgrain Engagement Ring
This sleek 14-karat white gold engagement ring features a simple top-down view with ornate details hidden along the sides. Milgrain lines the profile, giving way to a natural diamond accent on either side of the setting. Add the center stone of your dreams to complete this elegant design. For more information on selecting your center stone, Live Chat online, call a customer service representative at 1-866-467-4263, or visit one of our store locations.
Hidden Milgrain Engagement Ring

Step 1: Research Engagement Rings

If you’re new to the world of jewelry, welcome! There is plenty to learn. Fortunately, while there are a ton of options for engagement rings, there are also established styles and guidelines to get you started. You’ll want to start by learning more about the different stone and style options.

Engagement Ring Diamonds and Colorful Gemstones

A center stone is common in traditional engagement rings, and many rings feature surrounding stones as well. Diamonds are the go-to stone, though colorful gemstones are increasingly popular as well.

Diamonds

Diamonds are extremely popular when it comes to engagement rings, and natural diamonds and lab-grown diamonds are both excellent choices. At Shane Co., our natural diamonds are ethically sourced and conflict-free.

Lab-grown diamonds are also “real” diamonds. They are chemically the same as natural diamonds, but are formed by a different process. We carefully select both natural and lab-grown diamonds to ensure the highest quality of both. 

Colorful Gemstones

Colorful gemstones, such as sapphires, are a way to add unique beauty to an engagement ring. It’s important to note that some colorful gemstones are softer and more delicate than others, meaning they may not be suitable for everyday wear. Our team can help you determine which stones are good for engagement rings. Plus, keep in mind that our Free Lifetime Warranty allows for consistent maintenance for life.

Stone Shapes

When starting with a stone in mind, it’s important to know the different shapes to choose from, including:

RoundEmerald Cut
Heart-ShapedPrincess Cut
MarquiseRadiant Cut
OvalAsscher Cut
Cushion CutPear-Shaped
chart of diamond cut shapes to highlight the shape and design of each cut.

It mostly comes down to personal preference when selecting a stone. For a closer look at each stone, check out our Diamonds 101 page or our Colorful Gemstones 101 page.

Engagement Ring Metal Types

Another key element of an engagement ring is the metal used. At Shane Co., choose from 14k white gold, 14k rose gold, 14k yellow gold, and platinum. Each metal has a different look and chemical makeup. Each gold type has a different amount of pure gold mixed in, and platinum is known for its durability and longevity. Learn more about the different options at our Metals 101 page.

Engagement Ring Styles

Once you have a good understanding of the core components of an engagement ring, it’s time to choose the setting. If you don’t know which setting your partner likes, we recommend checking their current jewelry collection for inspiration. There are plenty of settings for every style, including:

ClassicSwirl
HaloPavé
VintageSolitaire
Cathedral3-Stone
InfinityChannel-Set
six engagement rings in gold, white gold, platinum, and rose gold. Featuring diamonds, sapphires, and colorful gemstones

Step 2: Shop by Style or Design Your Own Engagement Ring

Once you’re out of the research stage, it’s time to start browsing real-life options! This is the fun part. Do you know that you’re looking for a yellow gold solitaire ring with a round diamond? Or maybe you’re getting fancy with a platinum halo ring with a ruby as the center stone. At Shane Co., it’s easy to get started.

One option is to design your own ring by starting with a setting or a stone. You can also shop our Perfectly Preset selection for ready-to-ship rings that are already designed by our in-house team.

4 diamond engagement rings highlighting lab grown diamonds and different setting styles. Trapezoid & Radiant 2 1/2ct Lab-Grown Diamond Ring This lab-grown diamond ring has a classic three-stone design, which features one radiant cut center stone and two unique trapezoid side stones. Crafted in sleek platinum, it’s the perfect way to add sparkle to any look. Half-Moon & Oval 2 3/4ct Lab-Grown Diamond Ring This lab-grown diamond ring has a classic three-stone design, which features one oval center stone and two unique half-moon side stones. Crafted in bright 14-karat white gold, it’s the perfect way to add sparkle to any look. Round 2ct Lab-Grown Diamond Halo Ring This lab-grown diamond ring is all glamour with a split shank halo design reminiscent of the Art Deco era. Crafted in bright 14-karat white gold, this diamond-encrusted design frames a beautiful round center stone. Oval 2ct Lab-Grown Diamond Halo Ring This lab-grown diamond ring is all glamour with a split shank halo design reminiscent of the Art Deco era. Crafted in bright 14-karat white gold, this diamond-encrusted design frames a beautiful oval center stone.
Trapezoid & Radiant 2 1/2ct Lab-Grown Diamond Ring, Half-Moon & Oval 2 3/4ct Lab-Grown Diamond Ring,
Round 2ct Lab-Grown Diamond Halo Ring, Oval 2ct Lab-Grown Diamond Halo Ring

Step 3: Speak with a Jewelry Consultant

If you’ve done your research, looked at rings, and still aren’t quite sure what to get, there’s no need to panic! Even though you’re shopping online, you can still talk to one of our expert jewelry consultants. For a quick conversation, use the chat feature on our website to ask questions. If you want someone to offer advice and virtually look at rings with you, book an online appointment. We’re happy to help no matter where you are in the process.

three gold engagement rings - a marquise cut, cushion cut, and oval cut diamonds. Remi Diamond Engagement Ring Hand-matched natural diamond accents dot the band of this engagement ring in a display of consistent color, clarity, and sparkle while ornate metal work at the cathedral highlights the warm 14-karat yellow gold. Finish this look with the center stone of your choice. For more information on selecting your center stone, Live Chat or call an online customer service representative at 1-866-467-4263, or visit one of our store locations. Bold Cathedral Engagement Ring This cathedral engagement ring makes a bold backdrop for the center stone of your dreams. Crafted in warm 14-karat yellow gold, it features a gently graduated design, becoming thicker towards the top of the ring (approx. 5.5mm wide). For more information on selecting your center stone, Live Chat online, call a customer service representative at 1-866-467-4263, or visit one of our store locations. Miriam Three-Stone Engagement Ring Pear-shaped natural diamond side stones add a simple touch of vintage-inspired charm to this 14-karat yellow gold engagement ring. Complete its romantic three-stone design with the center stone of your dreams. For more information on selecting your center stone, live chat online, call a customer service representative at 1-866-467-4263, or visit one of our store locations.
Remi Diamond Engagement Ring, Bold Cathedral Engagement Ring, Miriam Three-Stone Engagement Ring

Step 4: Order an Engagement Ring

Hooray, you’re ready to buy an engagement ring! Once you have everything picked out, all you have to do is add your ring to the cart and order. We know an engagement ring is a huge purchase, so there are a few things to keep in mind to ensure a smooth transaction and continued relationship with us as your jeweler.

First of all, our jewelry is covered by a Free Lifetime Warranty. This includes things like free maintenance, resizing, cleaning and polishing, lost stone replacement, and more. We also offer free returns with a 60-day money-back guarantee. Additionally, we have services like our upgrade program and financing options. As your friend in the jewelry business, we’re here to help beyond the initial purchase.


Frequently Asked Questions About Buying an Engagement Ring Online

Is it okay to get an engagement ring online?

As long as you’re shopping with a trusted jeweler, like Shane Co., buying an engagement ring online is a common and safe choice. Wherever you shop, it’s good to speak with customer service and ensure there’s a return policy in case you don’t like the ring in person.

What if I don’t know which size to get?

Check out our ring sizing guide for more information on finding the right size. If the engagement ring is a surprise, look at their other rings for an indication of size. We also offer free resizing in case the ring doesn’t fit.

Is it better to buy engagement rings online or in-store?

Buying an engagement ring online and in-store are both fine options. At jewelry stores like Shane Co., you can get the same level of service and guarantee of quality no matter where you buy your ring. If you prefer to shop in person, though, you can always find a store near you

How can I know the quality of an engagement ring that I buy online?

A trusted jeweler should only offer high-quality engagement rings and center stones. At Shane Co., all of our lab-grown diamonds are certified by an accredited laboratory. Most of our natural diamonds are also certified, while some don’t come with a grading certificate but are graded internally by a team of GIA-certified experts. While shopping, look for certification details, read reviews, and talk to a jewelry expert if you have any questions.


For a detailed look at all the questions that surround buying a ring (how to budget, when to propose, etc.), check out our Engagement Ring Buying Guide. There’s a lot that goes into buying an engagement ring, but we’re here to help walk you through it. If you’re ready to get started, happy shopping! Another great first step is checking out our style finder quiz for inspiration.

Once you propose, be sure to comment below or tag us on Instagram with photos of the ring you picked out! We can’t wait to hear your engagement story.

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